Ottenwälder und Ottenwälder

Our design agency was established in 1991 in Schwäbisch Gmünd, Germany, by Petra Kurz-Ottenwälder and Max Ottenwälder. The team includes 7 people and 2 very cute dogs. As a multidisciplinary and globally oriented design agency, we are called upon when it’s time to design products, systems and interfaces.

In line with our clients’ objectives, we develop brand-specific, cost-effective and aesthetically outstanding design.

The development of corporate product design lines and their long-term support is one of our core competencies. Our work is based on broad technological knowledge, sociological understanding of target groups and a sound knowledge of the development of cost-neutral design solutions.

Many long-standing customers and numerous design awards confirm a working approach based on many years of experience with our Design Innovation Method (DIM®).


Aral / Backparadies Berroth / Bauscher Porzellanfabrik / Beckman Coulter / Bosch Buderus Thermotechnik / BP/ Daimler/ Dentaid Spain / Dierenbach / Electropeyk Iran / Erlus / Euchner / Fima / GEMÜ / Gerhard Schubert Verpackungsmaschinen / Henkel / Hobart / Hoffmeister Leuchten / Leicht / Lilleborg Norway / Merkt / Murrelektronik / NBM Machinery Iran / Nordcompany Russia / Oligo Lichttechnik / Olympus Diagnostics / Pfefferle / Pfleiderer / Philippi / Philips AEG Licht / Proxxon Luxembourg / Pt. Ultra Prima Abadi Indonesia / Ranir / Rapetti S.p.A. Italy / ROI / Schaeffler / Schott Zwiesel / Schwan Stabilo / Shield Corporation Pakistan / Siemens / Sigikid / Sony DADC Austria / Stratec / Sunrise Medical/ The Golf Coach Company / uwe / Vermop Salmon / WIBO / Zahn Pinsel / Zahoransky Group / Zeitler


Product design
Design development 3D-CAD
Material- / process engineering
Model building and prototyping
Engineering and tool making
Design consulting and strategy
Brand development and design
Marketing consulting
Interface design
Communication design


3 x red dot best of the best
24 x red dot product design award
4 x red dot communication award
29 x iF Product Design Award
1 x recommended by iF
23 x Internationaler Designpreis Baden-Württemberg
19 x Designpreis der BRD / Nominierung
4 x Ranking Design: Die 100 Besten
1 x Merket for God Design, Norwegen
2 x Good Design Award Chicago
1 x VOLUMA Preis
1 x Bundespreis Produktdesign
1 x Ehrenpreis des Landes Nordrhein-Westfalen
1 x ICSID Philips Award
1 x ASUAG Designwettbewerb
1 x Design Annual / Graphis New York
1 x I.D. Annual Design Review
1 x CMS Purus Award
1 x Innovationsscouting Top 10
1 x Interzum Award
1 x ASFI Innovation Award 2004
1 x Most Innovative Product Award Amsterdam
1 x Mia-Seeger-Preis
1 x Aufsteiger des Jahres
1 x Produkt des Jahres
1 x Aufnahme ins Kunststoffmuseum Düsseldorf
1 x compasso d’oro / Nominierung
1 x Stadtmarketingpreis Baden-Württemberg
1 x Interior Innovation Award 2015, Winner
1 x Auswahl 1.Design Börse Stuttgart
1 x Interior Innovation Award, Selelction
1 x Leuchte des Jahres, 3. Platz
1 x German Design Award, Winner
1 x Lighting Design Award Finalist
1 x honourable mention
1 x Focus open silber

Petra Kurz-Ottenwälder and ANNIE

Industrial Designer / Owner

Max Ottenwälder

Industrial Designer / Owner

Nina Klaus

Administration / Marketing

David Stifani

Industrial Designer / Architect

Carmen Hinderberger

Industrial Designer

Gero Nicklas

Interaction Designer

Julia Nicklas

Interaction Designer

Daniela Meissner

Graphic Designer