DIM®

With our DIM® Design Innovation Method, we transfer the multidisciplinary “We-Intelligence” to a user-centric, customised strategic approach. We link it with the specific competencies of our clients, our team and our extensive network. As a transdisciplinary approach, in 5 steps – analysis, strategy, concepts, elaboration and implementation – it leads to 100 per cent design.

Analysis

Societal change processes, changing consumer behaviour, target group movements and trends have a great influence on the perception of products and services. In order to get the right impetus in a market’s fiercely competitive environment, a comprehensive analysis is the basis of each and every one of our design developments.

Strategy

Every project needs a vision. Together, we define goals and strategies, scrutinise briefings and then harmonise them with our client’s marketing and sales concepts. The transdisciplinary design process is all about problem-solving, asking the right questions at the right time and coming up with expert answers.

Conception

When developing concepts for design solutions for products or interfaces, our guidelines consist of target cost specifications, functionality, technology and ergonomics. A commitment to positive product semantics promotes our creativity and the acceptance of the designs. Bringing marketing arguments to life via design is a high priority. Our design concepts are selected, challenge the viewers and are always presented with their own history.

Finalization

In fiercely competitive global competition, the successful companies are those that not only bring to light promising, forward-thinking ideas, but those that can also attractively bring them to life and industrialise them efficiently. With the creation of binding design data, dialogue with product developers, supplier involvement in the development of the design, the monitoring of prototypes, all the way through to the acceptance of the zero series, we create the necessary prerequisites to enable success.

Implementation

In design development, the downstream processes such as naming, communication, personnel training, trade show activities and property rights are enormously important for the success of a product or an interface. We also support our customers with all these activities. And last but certainly not least, the orchestration of all coordination activities, the motivation and supervision of all those involved in product development are also key to the process, so that it all ultimately leads to a result that is quite simply right on target.