Patents

Sensual, desirable, new: the world idolises innovative products. And nothing is as tantalising as attractive design. Beautifully detailed originals bring consumers lasting pleasure. Patents protect us all against plagiarism. Unusual, distinctive design can also protect against copying. We are ideally positioned to deliver the creative and aesthetic expertise you need.

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Profitability

In product development, design is at the very root of cost-effectiveness. If you focus on wider margins, you will quickly recognize that a design that enables minimal use of materials and lean production processes will make products significantly more profitable. For us, close examination of the balance between standardisation and customisation is vital to the rationalisation process.

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Growth

In times of oversaturated markets, companies need to provide real value. With this in mind, design is increasingly becoming an important cornerstone of a marketing strategy. In line with a well-defined marketing blueprint, good design strengthens the identity of a company and its products, while supporting the trade towards growth and profit.

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AWARDS

Whether it be the reddot Design Award, iF Product Design Award, Design Plus or the German Design Award, our products are continuously subject to stringent evaluation criteria at national and international levels. They are assessed by highly discerning professional bodies and are regularly nominated for and honoured with coveted awards. Our clients also derive direct benefits from this recognition in terms of market pricing. After all, good design has its price.

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Efficency

A product’s ergonomics, usability and performance are significantly increased through the right design. Early integration into the interdisciplinary development process makes the best use of our design resources, while strengthening and enhancing convenient, easy operation. When working with intelligently designed products, employees are more motivated and processes become more effective.

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Brand

Well-designed products clearly communicate a brand’s promise. They beautifully embody messages, values and emotions. They enhance both a brand’s image and its likeability. The powerful, meaningful design of a brand’s entire product spectrum conveys a professional brand identity and a company’s future-oriented focus in the market.

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Sustainability

Our work is intrinsically shaped by “sustainability” – well beyond the world of easy marketing catchwords. Maximum benefit along the value chain really can be achieved with a minimum use of resources. Meticulous planning and accurate detailed solutions with high recognition value create timeless, modern and sustainable design. Superior materials and quality guarantee exceptional durability.

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Innovation

Creativity is becoming increasingly important in the global competition for groundbreaking products. There is no progress without innovation and no innovation without good design. We as designers make use of our creative spirit and inquisitive skills to give shape to your ideas. We generate image benefits and appeal for your product – indispensible for competing successfully in today’s and tomorrow’s marketplace.

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Market Shares

Good design enhances a company’s value and is therefore a truly decisive success factor. The “German Design Council” has demonstrated that companies with a consistent focus on design can effectively increase both their sales and their market shares. Studies have even shown that design-oriented companies enjoy higher stock prices.

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Beauty

Beauty is always subjective. And different people see it very differently. Nonetheless, beauty follows certain principles whose influence we cannot escape. Crisp, clean, high-quality design may well make a product perfect. But a well targeted, meticulously considered breach of perfection makes it distinctive. And uniquess is what makes it beautiful. This is what we do best.

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Enjoyment

True pleasure is never transient. It creates a lasting impression and remembering it can evoke magical moments. The influence of good design extends beyond a product’s pure function – against indifference and what is easily forgotten.

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