More value. More responsibility. Less products.

DESIGN 4.0
Petra Kurz-Ottenwaelder showed on the basis of different product examples how Design becomes one of the most important communicator for products, systems, services and applications and what is behind the term Design 4.0. How does such a process work? For whom is it important and why? What can Design effect – and who can afford it?

Thank you for an interesting and exciting day.